FRESH - it's okay to get FRESH with me

FRESH by Brookeshire's
6991 Old Jacksonville Hwy
Tyler, TX 75703
Phone: (903) 747-3503
http://freshbybrookshires.com/

I can't believe I haven't taken time to write about one of the biggest food happenings in Tyler in recent history. FRESH is a concept grocery store by Brookeshire's. It opened in early 2011 and has had a hug impact in my personal culinary experience. First of all it is located just south of Town off of Old Jacksonville Highway and looks great from the outside. It is perched on top of a hill with beautiful stone walls and ample parking.

FRESH is Brookeshire's effort to bring a high end grocery store to Tyler. They try to focus on Texas made products as well as other high end goods. The produce section is always fantastic with a large selection of unusual and hard to find fruits and vegetables. There is no other place in town where you can get these kinds of goods. The meat counter is fantastic and ranges from a variety of live lobster, fresh fish, outstanding cuts/type of beef (They even had some Wagyu steaks there for a while). The meat counter also offers a wide range of prepared meats (sausages, excellent hamburger patties, marinated selections, etc.). Moving on, the deli meats/cheeses counter is also outstanding with many different types of cured meats from all over the world (think prosciutto, sausages, pancetta, etc.) and the cheese section is crazy good with a healthy amount of Texas made and foreign made cheeses.

They also have a 'lazy' foodie section with a wide selection of prepared dishes where you can select what you want and go eat it on the patio (or at home). The Gelato counter is also a nice addition that you simply must try (as you can't get it anywhere else in town). Another favorite is the large bakery section that makes many different types of breads and desserts daily. In fact, one of our family's favorite meals is getting a couple loaves of bread, some cheeses and meats, a couple of veggies (olives, artichoke hearts, etc) and washing it all down with some Kiepersol estates wine. The main grocery section also does a great job of offering a great selection of hard to find products. Of course, the selection comes with a price, but it is well worth it.

It is also worth mentioning that the staff is well trained, friendly and has a great attitude of helping the customer. I have always been treated well with my unusual requests. So, give it a try and be prepared to drop some cash.